The overall objective of the project CIRCE is to improve conditions for the growth of the cultural and creative industries belonging to the audiovisual sector, which can foster the valorisation of cultural heritage in the involved areas, by implementing cross border initiatives able to build a bridge among the involved regions and gather key actors in new creative productions. The final goal is to improve understanding among partners on the potential of the audiovisual industry in promoting cultural heritage, by sharing new policies to support the creative sector.